My Blog
Food

Germany’s number-two meat group buys pet food business


Germany-based meat giant Westfleisch has expanded its pet-food arm with the acquisition of local specialist The Petfood Company.

Financial details of the deal were not disclosed.

Westfleisch already does business in dry pet food, selling products under its Dog’s Nature brand.

The Petfood Company, based in Bocholt in western Germany, focuses on wet pet-food products and manufactures for private-label clients.

“With this takeover, we have taken a further step towards extending our own value chain,” Westfleisch CEO Dr Wilhelm Uffelmann said.

“Given the strong demand from our retail partners, we see high growth potential for The Petfood Company’s premium products. We want to exploit this together.”

Access the most comprehensive Company Profiles
on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free
sample

Your download email will arrive shortly

We are confident about the
unique
quality of our Company Profiles. However, we want you to make the most
beneficial
decision for your business, so we offer a free sample that you can download by
submitting the below form

By GlobalData

In a statement, COO Johannes Steinhoff said the business chose the private-label manufacturer because it is “a very well-positioned producer in the wet pet food sector and has a state-of-the-art production facility”.

He added: “With our raw materials, our experience and our network, as well as the targeted realisation of synergies, we will expand production in Bocholt [the location of the plant], develop the production facility sustainably and secure around 60 jobs for the future.”

Westfleisch, Germany’s second-largest meat processor, now operates at ten locations in the country.


Related posts

You Can Now Get Bottled Negroni Sbagliato and Mustard Inspired by Emma D’Arcy and Olivia Wilde’s Viral Moments

newsconquest

APHIS smuggling unit reveals prohibited beef in New York Town

newsconquest

UK Government finally reveals system for post-Brexit Checks

newsconquest

Leave a Comment