Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the sugar confectionery category from April through June 2023, followed by Bengusta and MegaMarket. According to the analysis, the price range of $5 and below was the most competitive, with 116 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in sugar confectionery in the Ukraine in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for sugar confectionery category by the retailers tracked by GlobalData. Among variants, the tracker revealed mint and fruit as the most popular (by number of SKUs) sugar confectionery variants. These were priced 62.83% lower than the average price of a sugar confectionery SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Bengusta, MegaMarket, Metro and Eko Market. According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Bengusta and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine sugar confectionery market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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