Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Asia Superstore offered lowest prices of the total SKUs within the wet cooking sauces category from April through June 2023, followed by Seiyu and The Flying Pig. According to the analysis, the price range of $5 and below was the most competitive, with 79 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Asia Superstore had greatest share of lowest prices for individual SKUs in wet cooking sauces in Japan in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for wet cooking sauces category by the retailers tracked by GlobalData. Among variants, the tracker revealed green curry; paste and red curry; paste as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 25.76% higher than the average price of a wet cooking sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Asia Superstore, Seiyu, The Flying Pig, Costco Japan and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Asia Superstore.
The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Asia Superstore, Seiyu and The Flying Pig stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan wet cooking sauces market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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