Finnish meals team Valio is to obtain the plant-based emblem Gold&Inexperienced from native peer Paulig for an undisclosed sum.
Valio mentioned the deal will “additional beef up its place within the world plant protein marketplace”.
Gold&Inexperienced Meals, absolute best identified for its Pulled Oats product, has been a part of Paulig since 2016. Valio is obtaining the titular emblem and the R&D staff at the back of the goods.
The settlement with Valio does no longer come with the Gold&Inexperienced Meals manufacturing website in Järvenpää or different Gold&Inexperienced Meals operations.
Paulig, which can promote Gold&Inexperienced merchandise below licence from Valio in all markets, is beginning plans to segment out the Gold&Inexperienced Meals operations that are excluded from the transaction.
The deliberate closure would happen later in 2022 and can immediately have an effect on 69 workers at Gold&Inexperienced Meals.
Talking concerning the transaction introduced these days (1 March), Tuomas Salusjärvi, government vp, expansion companies and R&D at Valio, mentioned: “Gold&Inexperienced has been a pioneer within the box of plant-based meals and new product construction and Valio has effectively evolved its Oddlygood plant-based product portfolio.
“Now, the Gold&Inexperienced R&D staff joins us in achieving our strategic objective – to additional beef up our place within the rising world plant protein marketplace. In combination, we will be able to increase the inventions in Gold&Inexperienced’s pipeline and proceed the tale of the logo.”
Paulig’s CEO Rolf Ladau mentioned: “We imagine that plant-based diets are a rising development and can proceed to give a contribution to this expansion via our Tex Mex, spices and snacks product classes. Over time, we have now invested within the global expansion of Gold&Inexperienced and its merchandise are these days to be had in 17 international locations. Then again, we have now no longer been ready to scale the trade in a successful method.
“This settlement with Valio secures the continuity of the original and cutting edge Gold&Inexperienced emblem and allows the realisation of its complete possible sooner or later.”
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