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The Comical Rollout of Latter-day Saints for Trump

The Comical Rollout of Latter-day Saints for Trump
The Comical Rollout of Latter-day Saints for Trump


McKay Coppins: “Almost immediately, Latter-day Saints for Trump devolved into a Veep-like comedy of errors. The official website went live on October 7 with a photo of Russell M. Nelson, the president of the Church and a man considered by its members to be a prophet of God. When a reporter for the Church-owned Deseret News asked whether the campaign had gotten permission to feature the image, given the Church’s neutrality in partisan politics, the campaign quickly scrubbed the photo from its homepage.”

“A few days later, users on X discovered a page on the Trump-campaign website selling Mormon-branded merch—including Latter-day Saints for Trump coffee mugs ($25) and koozies (two for $15). When people pointed out that Mormons somewhat famously don’t drink coffee or alcohol, the campaign hastily rebranded the merch, and a social-media pile-on ensued.”

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