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Whether it’s a plucky startup or an established name, if your business isn’t getting the attention it needs online, you may need to revise your marketing strategy. Search engine optimization (SEO) may sound complicated, but you don’t need to hire an expensive expert to walk your business through it. Some businesses even spend as much as $10,000 per month on SEO according to one OuterBox report, but you might be able to keep costs low by doing it yourself.
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