The Starbucks holiday hysteria is in full swing after the company’s seasonal red cups and special menu were rolled out earlier this month.
Now, the coffee giant is selling a limited edition 40-ounce Stanley Quencher ($49.95) in bright red that can only be bought in stores.
Stanleys have a cult-like following on social media, and some TikTokers have documented their journeys to multiple Starbucks locations to get their hands on the coveted treasures, with some waking up as early as 4:30 a.m.
“I managed to get four which is exactly what I needed for all my friends,” one TIkToker said. “I ended up spending a little over $200 But I just couldn’t resist guys, so it’s just so cool.”
@shop_til_you_rope_drop Complete run through of the Starbucks Holiday 2023 Collection!!! INCLUDING THE STANLEY X STARBUCKS holiday cup. You know she was coming home with me ?????? #stanleycup #stanleyxstarbucks #starbucksholiday2023 #starbucksholidaycups #starbucks ♬ original sound – Shop ’til You Rope Drop
@julietatheflorist #TikTokHolidays IT’S CHRISTMAS TIME BABY☃️ #winter #christmas #redstanley #stanleycup #starbucks #foryou #foryoupage #fyp #trending ♬ All I want for Christmas in You EZ Band – EZ Band
“I drove 40 minutes to get me and my friend one (she’s a night nurse), thankfully I got 2 but they only had two I felt so bad,” one person said.
“Overpaying for a dumb red cup,” another said bluntly.
Starbucks did not immediately respond to Entrepreneur‘s request for comment but told Insider that since the item is limited-supply, some stores may already have sold out of stock.
“Some stores will be restocked throughout the season,” a spokesperson for the coffee chain told the outlet.
Starbucks was up over 8.3% as of Tuesday afternoon.