Rolling Stone: “In 2020, campaigning at the height of the global pandemic, the Biden campaign leaned heavily on influencers to reach young voters. Republican rivals called it a cop out — they said Biden was “hiding in his basement” — but it was hard to argue with the results of that social media-intensive strategy: Biden won voters under the age of 29 by a 26-point margin.”
“In 2024, the Biden campaign is doubling down, with plans to add even more than the roughly two dozen staffers who worked on the campaign’s influencer program in 2020. But this time around, there are real questions about whether that strategy will work: handpicked influencers that have been on the receiving end of overtures from the administration are noticing increased criticism of Joe Biden among their followers — particularly as it relates to the president’s handling of the crisis in Gaza — and some influencers courted by the White House are strongly considering backing alternative candidates in 2024.”
