Oatly is set to expand its business with Amazon, allowing a range of the alternative milk brand’s products to become available in several European countries.
Having entered into a tie-up with the e-commerce giant in the UK last October, Oatly products will now be available in countries including Germany, France, Italy, Spain, the Netherlands and Belgium.
Members of Amazon’s Prime subscription service in these markets will be able to buy Oatly products through next-day delivery options. The product range will include Oatly Barista Edition, Oatly Light and Oatly “No” Sugars.
The Sweden-based company has formed a new pan-European business group to manage the Amazon relationship. The unit will be led by Bryan Carroll, the general manager of Oatly’s operations in the UK and Ireland.
Daniel Ordoñez, chief operating officer at Oatly said: “We’re excited to build on the successful relationship we’ve had with Amazon in the UK and look forward to making more Oatly products available to more Amazon customers across Europe.
“Amazon is an important part of our customer mix that helps support our mission to make plant-based drinks increasingly accessible and affordable to people and small businesses everywhere for the benefit of our planet.”
Last week, Oatly revealed its results for the second quarter and slashed its sales outlook for the remainder of the year. Shares in the oat-milk maker fell as much as 29% in New York trading.
However, the company attributed the struggles to its market in Asia, which has not recovered post-pandemic as the group expected.
Oatly’s second quarter in the EMEA region meanwhile jumped 17.6% year-on-year to $97m, mainly due to price increases introduced at the beginning of the year as well as solid volume growth in oat drinks. Adjusted EBITDA reached $7.3m compared to $5.3m the year prior.
Jean-Christophe Flatin, Oatly CEO, said that the brand is making progress towards achieving profitable growth in 2024, partially down to the performance in Europe.
“This progress is most evident in our EMEA and Americas segments, both of which continued to improve adjusted EBITDA while increasing demand-generating investments.”
