Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the oils and fats category from April through June 2023, followed by Metro and Eko Market. According to the analysis, the price range of $5 and $10 was the most competitive, with 40 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in oils and fats in the Ukraine in Q2 2023.
Analysis of the quarterly price data showed that Eko Market offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed refined; sunflower and extra virgin; olive as the most popular (by number of SKUs) oils and fats variants. These were priced 8.66% lower than the average price of a oils and fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, Eko Market, and . According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the oils and fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of oils and fats SKUs. However, to comprehensively grasp oils and fats market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine oils and fats market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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