Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Metro offered lowest prices of the total SKUs within the fish & seafood category from April through June 2023, followed by Takfur and Eko Market. According to the analysis, the price range of $5 and below was the most competitive, with 140 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Metro had greatest share of lowest prices for individual SKUs in fish & seafood in the Ukraine in Q2 2023.
Analysis of the quarterly price data showed that Eko Market offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed oil; sprats and crab sticks as the most popular (by number of SKUs) fish & seafood variants. These were priced 59.89% lower than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Metro, Takfur, Eko Market, and . According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Metro.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Metro, Takfur and Eko Market stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine fish & seafood market, buy the report here.
Subscribe to our Newsletter
Get industry-leading news, data and analysis delivered to your inbox
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
