Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Seiyu offered lowest prices of the total SKUs within the sweet spreads category from April through June 2023, followed by Costco Japan and The Flying Pig. According to the analysis, the price range of $5 and below was the most competitive, with 3 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Seiyu had greatest share of lowest prices for individual SKUs in sweet spreads in Japan in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for sweet spreads category by the retailers tracked by GlobalData. Among variants, the tracker revealed honey and chocolate & hazelnut as the most popular (by number of SKUs) sweet spreads variants. These were priced 115.04% higher than the average price of a sweet spreads SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Seiyu, Costco Japan, The Flying Pig, and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Seiyu.
The report brings attention to the intricate pricing dynamics within the sweet spreads market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Seiyu, Costco Japan and The Flying Pig stood out as prominent e-retailers, providing competitive pricing for a substantial number of sweet spreads SKUs. However, to comprehensively grasp sweet spreads market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan sweet spreads market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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