Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Costco Japan offered lowest prices of the total SKUs within the potato chips category from April through June 2023, followed by The Flying Pig and Seiyu. According to the analysis, the price range of $5 and $10 was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Costco Japan had greatest share of lowest prices for individual SKUs in potato chips in Japan in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for potato chips category by the retailers tracked by GlobalData. Among variants, the tracker revealed classic and consomme punch as the most popular (by number of SKUs) potato chips variants. These were priced 30.17% higher than the average price of a potato chips SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Costco Japan, The Flying Pig, Seiyu, and . According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Costco Japan.
The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Costco Japan, The Flying Pig and Seiyu stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan potato chips market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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