Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Asia Superstore offered lowest prices of the total SKUs within the condiment sauces category from April through June 2023, followed by Seiyu and The Flying Pig. According to the analysis, the price range of $5 and below was the most competitive, with 82 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Asia Superstore had greatest share of lowest prices for individual SKUs in condiment sauces in Japan in Q2 2023.
Analysis of the quarterly price data showed that TheMeatGuy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed fish and sweet; chilli as the most popular (by number of SKUs) condiment sauces variants. These were priced 47.21% lower than the average price of a condiment sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Asia Superstore, Seiyu, The Flying Pig, Costco Japan and TheMeatGuy. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Asia Superstore.
The report brings attention to the intricate pricing dynamics within the condiment sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Asia Superstore, Seiyu and The Flying Pig stood out as prominent e-retailers, providing competitive pricing for a substantial number of condiment sauces SKUs. However, to comprehensively grasp condiment sauces market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan condiment sauces market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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