Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermarket Italy offered lowest prices of the total SKUs within the condiment sauces category from April through June 2023, followed by Carrefour Italia and Etailian Food. According to the analysis, the price range of $5 and below was the most competitive, with 118 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermarket Italy had greatest share of lowest prices for individual SKUs in condiment sauces in Italy in Q2 2023.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed bechamel and tomato; ketchup as the most popular (by number of SKUs) condiment sauces variants. These were priced 20.48% lower than the average price of a condiment sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermarket Italy, Carrefour Italia, Etailian Food, and . According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Supermarket Italy.
The report brings attention to the intricate pricing dynamics within the condiment sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermarket Italy, Carrefour Italia and Etailian Food stood out as prominent e-retailers, providing competitive pricing for a substantial number of condiment sauces SKUs. However, to comprehensively grasp condiment sauces market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy condiment sauces market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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