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Launching on Twitter Made Little Sense

National Review: “In theory, one advantage of an unconventional announcement in a Twitter Spaces conversation is its informality — it’s more like a live, interactive podcast. Because one of the knocks on DeSantis is that he’s too rehearsed and calculating, it could have offered DeSantis the opportunity to show his lighter side and in an unscripted environment — to joke and banter with the other participants. Instead, when called on at first, he launched into a standard stump speech.”

“This had me thinking, if he was just going to give a stump speech, what is the point of doing a Twitter Spaces? How is it better to deliver that announcement via audio to silence as opposed to doing so in front of a massive crowd of thousands of supporters against a great backdrop in Florida? Put another way, the event had all of the disadvantages of an informal forum with none of the advantages.”

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