In the tradition of emotion-tugging Stanley Cup promotional spots produced by the NHL, like “Handshake” and the Emmy-winning “No Words,” comes “First Kiss.”
Set to Sixpence None the Richer’s jaunty tune “Kiss Me,” we see the expressions on the faces of championship-winning starts right before they first press lips to Lord Stanley’s Mug. An age-old tradition.
The league also produced the aspirational “Look Up,” which focuses on young hockey fans, and “Built to Share,” which tracks the exploits of the Cup itself, set to First Aid Kid’s rendition of Willie Nelson’s “On the Road Again.”
Get a jump on the crowd and watch them now… or at during every intermission for the next two months.
