Organic flavors are not only delicious, but also a crucial element in advancing sustainable farming, ingredient transparency and regenerative agriculture in consumer-packaged goods. Despite only making up a small portion of a product’s formula, organic flavors drive the taste profile and are essential to a brand’s success. Unfortunately, during times of financial instability, consumers often trade down to cheaper products, putting stress on organic manufacturers. To combat this, consumers need to experience a brand that they deem irreplaceable, and in most cases, that experience is ultimately decided by flavor.
While many people know what organic means, the overall sustainability impact of organic products is often overlooked. It is important to reinforce that organic products are not just free from synthetic pesticides, fertilizers and GMOs; they are the lifeblood of small farmers and their communities. While not all consumers may have the financial ability to opt out of trading down during hard times, it is important to showcase to those who can that organic is more than just a better-for-you product – it is an industry that deserves support. The Organic Trade Association recently released a new tool that helps reinforce the benefits of going organic, the Organic Sustainability Wheel, which is a great resource to help build your messaging around organic products.
Organic Trade Associations. Organic Sustainability Wheel
According to Innova’s Lifestyles & Attitudes 2022 Survey, 34% of consumers have noticed healthier choices and alternatives when shopping for food and beverages in the past year. This shows that food manufacturers are responding to the growing consumer demand for clean label and better-for-you products. The organic symbol is one of the most recognizable symbols in clean eating, providing consumers with the belief that the product is better for them and sustainable. Having a trusted symbol can help maintain prices during turbulent times, as 33% of consumers are willing to pay extra for clean label products.
Innova Market Insights, Health & Nutrition Survey 2022
Innova Market Insights, Health & Nutrition Survey 2022
At Flavor Producers, we have always believed that consumer transparency and traceability would be the future of food and beverages. We were quick to recognize this and began our journey in organic flavors since their inception. Today, we offer the most extensive portfolio of organic certified and certifiable flavors in the industry. As experts in natural taste, we continue to invest in our organic fundamentals and aim to take our flavors in new and more sustainable directions.
If you want to learn more about Flavor Producers’ organic difference or any other flavor needs, visit us at flavorproducers.com.
