Dan Pfeiffer: “The upside of these interviews is that they offer a massive audience. The Super Bowl is usually the most-watched event of the year. Last year, 99 million people tuned into the Super Bowl. To put that number in perspective, 27 million people watched the State of the Union last week.”
“The downside? The interviews are a weird mix of news and sports. Some tough questions about the issues of the day. Some serious questions about the sport of football, like the dangers of concussions or underrepresentation of Black coaches. And then some lighter questions about who the President thinks will win the game or their favorite Super Bowl snacks.”
“While the audience is large, they aren’t necessarily interested in news, and they mill about at Super Bowl parties eating wings and portions of seven-foot sub sandwiches.”
