Latin America’s potential is immense. With a supply of untapped clients, the region is looking increasingly attractive. The iGaming market in Brazil, Colombia, Argentina, Mexico, Uruguay, and Peru show significant signs of expansion. Businesses wishing to engage in LATAM may find it difficult due to its wide range of new and fragmented markets that require a deep understanding of the solutions they need. The Uplatform team knows what you need to succeed in LATAM:
Mobile-friendly solutions
LATAM’s low proportion of households with access to PCs and high penetration of mobile internet necessitates a need for light web versions, mobile apps, and optimized mobile web versions. And Uplatform offers them all.
Localization
Tailored content to preferences of bettors in Latin America – bets on football leagues: the Champions League, the Italian Serie A, the English Premier League, and the Spanish La Liga, as well as the local ones.
Offered languages: LATAM Spanish, Brazilian Portuguese, English and Dutch.
Cater to each country’s betting behavior: lower bets at a higher frequency; for slots – higher number of spins in a session. Different kinds of bonuses, cross-sales, and other marketing tools can increase players’ engagement.
Adequate payment methods
It’s essential to understand the local bettor’s payment preferences and offer options that people are used to in their own country and will find the most beneficial to their current circumstances. Considering the lack of access to traditional global banking institutions and the adoption of payment alternatives, the Uplatform team is well prepared to meet the needs of the locals in LATAM. Their range of payment options includes eWallets, mobile payments, cash, e-currency exchangers, payment systems, cryptocurrency, and eVouchers.
Popularity of Esports
There are several reasons to expect the growth of Esports in Latin America in
the next few years. The key reason is that there are strong teams emerging in
the region in games like Dota 2, League of Legends, and Counter-Strike: Global Offensive (CS:GO). Businesses looking to capitalize on Latin America’s growing Esports market can take advantage of Uplatform’s extensive sportsbook which offers games such as CS:GO, League of Legends, Dota 2, Rocket League, and many others. Including high-tier leagues, random matches, a wide range of markets.
Regulations
Speaking of iGaming laws, most South American governments have stepped up their attempts to legalize, regulate, and tax the increasingly popular iGaming sector.
