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Elon Musk Didn’t Break Twitter


Yair Rosenberg: “Twitter’s problems run far deeper than a problematic owner. To begin with, it’s structurally designed to impede complex discussion by forcing users to reduce all topics to 240-character soundbites. This can be a fun way to react to Game of Thrones, but it is not a good way to litigate economic policy or geopolitical conflicts. The constricted format impedes free-flowing conversation while privileging performative sloganeering. This is why Donald Trump, who seemingly never had a complex thought in his life, loved Twitter. Why our intellectual elite has decided to yoke the public discourse to a site whose most successful users are people like Trump is less understandable.”

“The platform’s structure also encourages fabrication. With so many voices talking at once, it’s hard for any individual to go viral. But there is one dependable way to cut through the noise: Say something no one else is saying. In theory, this should reward funny or novel thinking. But in practice, it rewards dishonesty, because it’s a lot easier to come up with something genuinely new if you just make it up.”

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