First Glance Media is the largest Passionflix investor, even supposing that corporate’s leader government, Michael Bloom, declined to expose the scale of its stake. (Ms. Musk stays Passionflix’s majority proprietor.) First Glance, based by means of Pierre Omidyar, the eBay billionaire, is made up of a number of unconnected entities. There’s a nonprofit arm concerned with investigative journalism and documentary filmmaking. An leisure studio, Matter, focuses on status movies like “Spencer,” “Highlight” and “The Mauritanian.” A moderately new department properties area of interest streaming services and products, together with Matter.com, which specializes in crime, and Passionflix.
“We absolutely keep in mind that we’re strolling on the ft of elephants,” Mr. Bloom stated, regarding all-audience streaming services and products like HBO Max and Netflix. “However we’re now not looking to be them. There is a chance for strong point services and products like Passionflix to superserve a selected viewers in some way that the massive, mainstream retail guys don’t do.”
Romantic escapism was once a tv staple. It was once powered by means of the miniseries (“The Thorn Birds,” “Hollywood Better halves”) within the Nineteen Eighties and the movie-of-the-week within the Nineteen Nineties (all of the ones moaning Danielle Metal variations). However networks in large part deserted the ones codecs within the 2000s. Price was once one explanation why; networks additionally started to desire repeatable crime procedurals and truth presentations, together with the romance-driven “Bachelor” franchise.
During the last decade, just a smattering of romance novel variations have made it to tv. Even fewer (“Outlander” on Starz, “Bridgerton” on Netflix) were hits.
Passionflix was once now not conceived as a cynical solution to money in at the streaming growth, Ms. Musk stated. Reasonably, she and two buddies, Jina Panebianco and Joany Kane, sought after to make highly spiced romance tv and may now not to find consumers in Hollywood.
“So we needed to create a distribution resolution,” Ms. Musk stated.
Ms. Musk, named after Puccini’s opera, studied movie on the College of British Columbia in Vancouver. After graduating in 1997, she labored for Alliance, a Canadian manufacturing corporate, sooner than transferring to Los Angeles, the place she directed, wrote and produced a film, “Perplexed” (2001), with backing from Elon. She in the end started generating and directing TV motion pictures for Hallmark, Lifetime and ION Tv.
However she was once pissed off. “I saved coming into conflicts with community executives, who weren’t desirous about tales about empowered ladies embracing their sexuality.”
