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Deepika Padukone named Louis Vuitton’s first Indian logo ambassador


Written through Oscar Holland, CNN

Actor Deepika Padukone has been appointed Louis Vuitton’s first ever Indian logo ambassador, the French luxurious area introduced Tuesday.

The 36-year-old Bollywood megastar’s position was once unveiled as a part of a brand new purse marketing campaign, which sees her becoming a member of Emma Stone and Chinese language actor Zhou Dongyu in a sequence of promotional photographs.

In addition to being incessantly photographed wearing Louis Vuitton outfits and baggage, Padukone has up to now modeled for the emblem. In 2020, she become the primary Indian actor to function in a marketing campaign for the label, posing for a mock antique ebook quilt along stars like Léa Seydoux and Sophie Turner.

“Following a powerful collaborative courting with the Maison… the award-winning actress starts a thrilling new bankruptcy of her adventure with Louis Vuitton,” the rage area introduced in a press unencumber.

Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag.

Marketing campaign pictures display Padukone modeling Louis Vuitton’s new Dauphine bag. Credit score: Louis Vuitton

Padukone has seemed in over 30 function motion pictures, together with “Padmaavat,” one of the vital highest-grossing Indian motion pictures of all time. She was once just lately named as a part of the 9-person jury at this yr’s Cannes Movie Pageant, and earned an estimated $6 million in 2019, in keeping with the newest version of Forbes India’s Superstar 100 listing.

Padukone has just lately starred in campaigns for the likes of Levi’s and Adidas, although her partnership with Louis Vuitton marks her first ambassador position for a luxurious label.

The announcement comes in a while after Padukone was once unveiled as Trend India’s newest quilt megastar. The accompanying picture shoot, which seems within the mag’s Would possibly 2022 factor, sees her dressed in a number of pieces through Louis Vuitton. Within the quilt tale, Padukone mentioned her earlier marketing campaign for the emblem and her operating courting with its inventive director, Nicolas Ghesquière.
Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022.

Deepika Padukone poses all the way through a promotional tournament for her new film “Gehraiyaan” in Mumbai, India, in February 2022. Credit score: Rafiq Maqbool/AP

“If you end up 18 and feature simply began incomes, you do not even trouble taking a look right into a Louis Vuitton retailer while you stroll previous it as a result of you already know you are by no means going as a way to come up with the money for it,” she is quoted as announcing. “There are a few things which might be aspirational after which there are a few things which might be simply utterly from your orbit. My affiliation with Louis Vuitton is the latter.

“I am an overly sensible, pragmatic consumer actually, however I stay having to pinch myself as a result of I will be able to’t imagine that is actual,” she added. “And it speaks to the type of range I’m hoping to peer at some point.”

Regardless that India has now not been a conventional goal for the luxurious sector, the 2019 version of McKinsey & Corporate and Industry of Model’s influential annual file, The State of Model, stated {that a} hastily increasing heart magnificence made the rustic “too essential for world manufacturers to forget about.” Louis Vuitton’s web site lately lists retail outlets in 3 of India’s largest towns: New Delhi, Mumbai and Bangalore.

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