Rügenwalder Mühle, the German staff with its origins in meat, has snapped up every other manufacturing facility to make vegetarian and vegan meals – and is in search of others.
Ultimate 12 months, the corporate noticed its gross sales from meat possible choices surpass gross sales from meat for the primary time.
Rügenwalder Mühle has purchased a producing facility in Vechta, northern Germany, from native meat processor Fleisch-Krone.
The web page is Rügenwalder Mühle’s 3rd manufacturing facility; the opposite two are additional north in Wilhemshaven and in Dangerous Zwischenahn, the crowd’s headquarters. On the Dangerous Zwischenahn manufacturing facility, the corporate additionally makes meat merchandise.
“Within the new manufacturing facility, we will be able to produce handiest our vegan and vegetarian merchandise. With this new capability we’ve got the chance to construct a brand new, trendy web page in order that our vegan and vegetarian manufacturing can develop additional,” a spokesperson for Rügenwalder Mühle informed Simply Meals.
“We’re in search of new capacities and that we wish to lengthen our manufacturing alternatives – particularly in our vegan and vegetarian sector, so we’re nonetheless in search of new areas and are open for brand spanking new alternatives.”
In 2021, Rügenwalder Mühle generated internet gross sales of EUR263.3m (US$277.8m), up 12.7% on 2020.
“Over the overall 12 months, we bought for the primary time extra of our vegan and vegetarian merchandise than of the vintage meat merchandise. Ultimate 12 months, the ratio were fifty-fifty,” the spokesperson added, with out giving detailed figures.
She added Rügenwalder Mühle’s meat gross sales fell 1.9%, whilst gross sales of vegetarian and vegan merchandise jumped 41.6%.
Requested how the crowd plans to develop its meat gross sales, the spokesperson stated: “On each our sectors we repeatedly have the ambition to unlock even higher merchandise. Our workforce in analysis and building works repeatedly to create new merchandise but additionally to make those we’ve got even higher. Rügenwalder Mühle is a standard family-owned industry and our consumers know that with us they get the most productive style and high quality.”
The corporate, which to this point sells handiest in Germany, isn’t offering gross sales forecasts for 2022.
“Towards the background of the battle in Ukraine and really top inflation in Germany, it’s exhausting to make any transparent forecasts. The battle intensifies the tight scenario on the commodity marketplace, which makes it exhausting to are expecting, particularly with the present scarcity of uncooked fabrics,” the spokesperson stated.
“We wish to take a look at this example repeatedly – in addition to the pricing with our buying and selling companions. Generally, we really feel constructive concerning the long run however, with those newest traits, we’re extra rather constructive about it.”
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