Polestar gave the impression to take photographs at Tesla CEO Elon Musk and German automaker Volkswagen in a industrial for the corporate’s electrical sedan proven all through Sunday’s Tremendous Bowl broadcast.
Sven Hoppe | image alliance | Yasin Ozturk | Anadolu Company | Getty Photographs by means of Industry Insider
The electrical automobile startup’s “No Compromises” commercial, which lasted 30 seconds, featured close-up photographs of the Polestar 2 with dramatic background tune. The advert incorporated words reminiscent of “no grimy secrets and techniques,” “no empty guarantees,” and “no greenwashing.”
Particularly, the advert gave the impression to goal Musk with the message “no conquering Mars.” Different publications, together with CNBC and The Verge additionally reported on Polestar’s ad.
The billionaire Tesla leader could also be CEO of rocket producer SpaceX. He has spoken of an intention to ship people to Mars and create a self-sustaining neighborhood there. He plans to land folks at the Pink Planet via 2026, transported via SpaceX’s Starship rockets.
Polestar additionally took a jab at Volkswagen with a “no dieselgate” message, a connection with the carmaker’s 2015 emissions scandal, the place it used to be discovered to have used device permitting its diesel engines to beat emissions checking out.
“Our aim with the advert used to be to exhibit our place of “no compromises” throughout Polestar,” an organization spokesperson informed Insider.
“We imagine in ‘no compromises’, for our design language, our sustainability efforts, and the efficiency of our automobiles, and we would have liked to percentage that philosophy with this advert,” the spokesperson informed Insider.
