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Customers’ want for private wellness sparks call for for sunflower oil


A lot of the product innovation in 2022 will probably be pushed by way of shoppers’ want for meals that give a contribution to their non-public wellness, in addition to meals that have compatibility their operating at house life and assembly the nutrition requests in their Gen Z kids. If truth be told, 7 out of 10 American citizens are in search of well being advantages within the meals they purchase.1

Whether or not you are a meals producer who makes plant-based merchandise, snack meals, useful meals or ready meals for grocery or foodservice, now’s the time to believe the use of a wholesome oil that won’t simplest get advantages your product formulations however can even please your consumers.

Why select sunflower oil?

Non-GMO sunflower oil is a top rate, wholesome oil this is low in saturated fat and excessive in monounsaturated fat. Consequently, sunflower oil continuously provides merchandise a longer shelf existence. It additionally accommodates just a hint of Omega 3 fat, making it extra strong than many different oils. In addition, sunflower oil can assist create cleaner product labels, because of herbal antioxidants and the truth that it meets an FDA declare that states high-oleic oils, comparable to monounsaturated fat, might scale back the chance of center illness.2

Will sunflower oil have an effect on the style of your product?

Sunflower oil has an excessively impartial style permitting the actual flavors of the substances to your product to come back via. This makes sunflower oil ultimate for all kinds of packages together with: wholesome snacks, non-dairy drinks, sauces and spreads or even bakery merchandise comparable to cookies, crackers, and artisanal breads.

Is sunflower oil a sustainable element?

Customers need transparency in regards to the substances that meals producers are the use of and because of this, many American citizens are actively in quest of out meals merchandise that experience a minimum environmental have an effect on. If truth be told, a contemporary survey signifies that 68% of American citizens are keen to pay extra for merchandise that comprise sustainable substances.3 Sunflowers enrich and rejuvenate the soil and the “no-till” procedure used to regulate sunflower vegetation is helping lower soil erosion and scale back greenhouse fuel emissions. Sunflowers additionally assist deal with honeybee populations, since sunflower florets comprise excessive ranges of nectar and pollen.

How does sunflower oil have compatibility with lately’s meals traits?

Customers are in search of non-GMO merchandise, decrease saturated fats meals and meals that meet nutritional restrictions whether or not this is Vegan, Kosher or Halal. Sunflower oil is non-GMO, since sunflower seeds are grown the use of conventional breeding tactics. It is without doubt one of the few oils utilized in meals production this is non-GMO.  Sunflower oil may be Kosher and Halal which is really helpful for the introduction of many speciality meals.

What do your consumers need?

A up to date survey indicated that 75% of shoppers are concerned with buying merchandise made with sunflower oil.4 If you are fascinated with how sunflower oil will carry out to your product formulations, obtain this useful white paper or touch a sunflower oil provider.


  1. IFIC 2021 Meals and Well being Survey performed on-line with 1014 American adults, March 23 to 31, 2021.
  2. Fit for human consumption oils should comprise a minimum of 70% oleic acid and want to be substituted for saturated fat. All excessive oleic sunflower oil and a few mid oleic sunflower oil qualify for this declare.
  3. First Perception, Warrendale, PA, on-line survey of greater than 1,000 American citizens, July 2021
  4. Omnibus survey hosted at the Maru/Blue Analysis Discussion board on October 26, 2021.

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