The events are puts to devour and get haircuts, experience an important soccer sport of the yr and shape a group that optimistically, Kay mentioned, lasts lengthy after Tremendous Bowl Sunday.
“We use the Tremendous Bowl to be able to get other folks’s consideration,” Kay instructed CNN. “However in reality what occurs is the magic, when persons are ready to reconnect with themselves and with the group in order that they can rebuild their lives.”
How Tremendous Soul events began — and took off
Covid-19 threw a wrench in Kay’s plans for growth — there have been no Tremendous Soul Events in 2021. The lull most effective impressed him to move larger in 2022, he mentioned.
The events continue to grow in measurement and scope
Kay mentioned he works with homeless shelters to ask attendees to their town’s Tremendous Soul Birthday party. On sport day, volunteers shipping partygoers from shelters to a “protected house” the place the festivities are held.
“It might be more straightforward to do it in a homeless refuge, however the basis of those occasions is in reality to take other folks out of the ones environments,” Kay mentioned.
There may be extra to experience on the events than a buffet and just right corporate, too. Lately, Kay’s events have added assets for visitors to “rebuild themselves from the interior out,” with psychological well being counseling and fiscal services and products.
Partygoers even have get entry to to loose clothes, hygiene kits and different necessities they are able to take house. There are barbers to provide them a trim whilst they watch the sport, too.
The paintings continues after the Tremendous Bowl ends
Whilst organizing 35 events throughout america is an success, Kay mentioned he needs to throw a Tremendous Soul Birthday party in each and every state in america subsequent. He is began web hosting Thanksgiving dinners for citizens of homeless shelters, too. And whilst in-person occasions are “the place [Super Soul] prospers,” he hopes partnerships with native companies and different organizations can stay the paintings going within the low season, too — Kay mentioned he is running with some finance firms to prepare digital “monetary freedom” categories and percentage them with shelters.
For all its expansion — Kay mentioned he “grew up with the mentality of ‘simply move giant'” — the aim of a Tremendous Soul Birthday party is to affect the lives of the folks it serves. Probably the most Tremendous Soul Birthday party moments Kay holds dearest came about the day after the Tremendous Bowl — a person who’d attended a 2020 celebration was once featured in a neighborhood newscast, the place he was once noticed through his grownup son with whom he’d misplaced touch years previous. The 2 reconnected, and the person moved in together with his son and become an lively member of his circle of relatives and loving grandfather, Kay mentioned.
Regardless that the pandemic stunted the expansion of Kay’s efforts, and making plans Tremendous Soul Events is not with out its demanding situations, moments like that remind Kay why he threw that 2017 celebration within the first position, he mentioned.
“When issues get exhausting and hard, it is like, ‘Oh, this is why we do it,'” he mentioned. “For this reason we put the paintings in.”
