Nike says it is time to rise up for equality in a brand new advert marketing campaign.
The corporate on Sunday introduced a star-studded brief movie titled “Equality” to mark Black Historical past Month.
The advert options Nike-sponsored athletes LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, amongst others, “amplifying their voices to be able to uplift, open eyes and produce the certain values that game can constitute into wider center of attention,” the corporate mentioned.
Actor Michael B. Jordan voices the movie, and singer Alicia Keys plays a rendition of Sam Cooke’s “A Alternate is Gonna Come.”
“Is that this the land historical past promised?” Jordan says. “Right here, inside of those traces, in this concrete courtroom, this patch of turf, right here, you are outlined through your movements — no longer your seems to be or ideals.”
Nike will function commercials from the marketing campaign on social media, billboards and posters all through towns in america and Canada. It’s going to additionally promote “Equality” branded T-shirts and sneakers as a part of its annual Black Historical past Month assortment.
Attire from the marketing campaign will likely be worn through Nike athletes all over NBA All-Celebrity weekend.
Nike mentioned it’s donating $5 million this yr to organizations like MENTOR and PeacePlayers, which it says “advance equality in communities” around the nation.
Nike’s new marketing campaign comes one week after a large number of corporations introduced commercials about inclusion and acceptance all over the Tremendous Bowl.
Budweiser, 84 Lumber, Coca-Cola (, Airbnb, Kia and )Tiffany ( have been a number of the manufacturers that includes messages about immigration, equality and environmentalism. )
— CNNMoney’s Ahiza Garcia contributed to this tale.
CNNMoney (New York) First printed February 12, 2017: 12:51 PM ET