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Those Lay’s chips are created from potatoes grown in soil from NFL stadiums

Looks as if Frito-Lay pressed the Patriots’ mascot into carrier.

Video screenshot through Amanda Kooser/CNET

I want to had been within the room when a advertising and marketing guru pitched the theory of digging up dust from NFL stadiums, blending it into fields in Texas, and rising potatoes to make limited-edition baggage of team-specific Lay’s potato chips. As a result of it is kinda sensible.

Lay’s Golden Grounds chips undergo a regular farming and chip-making procedure, with the added gimmick of realizing the potatoes within the bag touched soil that your favourite avid gamers most probably ran throughout. Are you able to style the cleats and sweat? Not likely. Those chips are extra about mystique than the terroir of NFL stadiums. 

Lay’s introduced the chips previous this week, announcing limited-edition baggage representing 29 groups shall be to be had for enthusiasts thru a Twitter sweepstakes. It calls for enthusiasts to create tweets the usage of a chain of hashtags. Complete regulations are to be had at the Lay’s Golden Grounds internet web page.

However wait, you assert, there are 32 groups within the NFL, so why best 29 other chips? Sorry, Browns, Bengals and Broncos enthusiasts: no dirt-chips for you. I do not know why, however I have reached out to Frito-Lay to invite.

A making-of video is going into some main points of the advent procedure. You can be satisfied to grasp that dust from rival groups was once saved separated within the potato box. That suggests Chicago Bears Soldier Box chips may not be besmirched through Inexperienced Bay Packers Lambeau Box soil. 

Frito-Lay introduced on soccer legend Jerry Rice because the spokesperson for the chips. He described the San Francisco 49ers snacks as tasting like “3 Tremendous Bowl wins, 22,895 yards, 1,549 receptions, 208 touchdowns and 13 Professional Bowls.” 

I am guessing the Chicago Bears chips would style just like the fading refrains of The Tremendous Bowl Shuffle and the ghosts of Mike Ditka’s scorching Polish sausages. Scrumptious.

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