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Zillow Releases E-book To Help Kids With Stress Of Moving


Amid a time of nationwide motion within the wake of the pandemic, Zillow has launched an e-book for kids to assist them cope with the stresses of transferring, the actual property big introduced on Tuesday.

The ebook, titled “The Lady Who Didn’t Wish to Transfer,” follows the story’s protagonist, a younger lady named Iris, as she goes by a transfer alongside her mother and father and pals.

Zillow famous {that a} survey of over 2,000 U.S. adults performed by the corporate in March discovered that adults with kids had been extra more likely to have moved within the final 12 months — 14 %, in comparison with 9 % of these with out kids, and about one-third of these mother and father had been fearful that such a transfer would trigger stress for his or her kids.

The e-book, which was made in partnership with artistic company FIG, addresses for kids what it’s like to maneuver into a brand new dwelling and the generally complicated emotions that may come up from transferring. “Ultimately, Iris learns transferring doesn’t take away the stuff you love, it simply offers you extra,” a press launch from Zillow states.


U.Okay.-based freelance illustrator Amélie Videlo created the e-book’s illustrations.

Bonnie Donaldson

Moving is “an emotional gauntlet,” Bonnie Donaldson, Zillow’s director of brand name advertising, advised Inman through e-mail. Figuring out that it may be a particularly difficult time for kids and their mother and father, the corporate created the e-book to assist with the transition, constructing off of a TV spot, “The Journey,” the corporate first aired in April.


“‘The Lady Who Didn’t Need To Transfer’ e-book was created as a device for folks to start out a dialog with their children about what to anticipate throughout their transfer and the way to deal with the feelings they is perhaps feeling,” Donaldson mentioned in an e-mail. “A companion to Zillow’s current TV spot ‘The Journey,’ the story follows Iris and her colourful pals as they navigate that massive life change and be taught classes alongside the way in which.”

The ebook additionally comes with a dialogue information focused at mother and father, with supplies from parenting, training and habits skilled Reena B. Patel, LEP, BCBA.

“I do know personally that transferring to a brand new dwelling may be emotional and scary, and but transferring may help construct resilience and open new alternatives,” Patel mentioned in a press release. “Kids have a stronger sense of management over their transferring nervousness after they instantly take part in moving-related actions. Dad and mom can take steps to make their household’s transfer a constructive expertise.”

Zillow’s earlier analysis on stress when promoting a house discovered that 51 % of fogeys cried when promoting a house, in distinction to 36 % of adults. A few of the biggest stress elements included uncertainty over the checklist worth and whether or not or not the house would promote inside their optimum time-frame.


Regardless of the stress that accompanies transferring, Zillow’s survey confirmed that 81 % of fogeys thought their most up-to-date transfer was worthwhile. Forty-four % of fogeys mentioned watching their kids “thrive in a brand new place” was one of the satisfying elements of transferring, and 30 % mentioned they’ve been a greater dad or mum within the wake of their most up-to-date transfer.

“The Lady Who Didn’t Wish to Transfer” will probably be obtainable without cost as a PDF on Zillow’s buyer useful resource middle indefinitely, in keeping with Donaldson. As well as, the e-book is out there for $1.99 on the Amazon Kindle retailer and Apple Books. The ebook’s proceeds will go to Covenant Home, a nonprofit that gives housing and different providers to youth dealing with homelessness. Zillow has additionally pledged an identical donation to Covenant Home for every ebook bought, as much as a most match of $25,000.

Zillow beforehand printed a ebook known as “Zillow Discuss: Rewriting the Guidelines of Actual Property” in 2015. Donaldson mentioned the corporate has no speedy plans to launch one other ebook right now, however would take into account it once more sooner or later.

Electronic mail Lillian Dickerson


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