Twenty-seven years after its preliminary launch, agent and dealer schooling platform RE/MAX College has gotten a significant makeover. The platform now has a cell model on iOS and Android the place RE/MAX professionals can entry 1000’s of coaching movies, downloadable assets, webinars, certification programs and assist from a digital teaching bot on the contact of a button.
“This can be a main enhancement to our industry-leading providers,” RE/MAX President Nick Bailey mentioned in a press release. “We’ve constructed an app and system that helps make nice brokers even higher at serving to homebuyers and sellers obtain their actual property objectives.”
“The reinvented RE/MAX College places brokers accountable for when, the place, what and the way they be taught,” Bailey added. “Like by no means earlier than, they’re within the driver’s seat with regards to constructing their enterprise and sharpening their abilities within the areas they discover most essential. At RE/MAX, we imagine the extra you be taught, the extra you earn.”
Agents will have the ability to full coaching modules about advertising and marketing, lead technology, caring for patrons and sellers, nurturing a strong repeat and referral enterprise, alongside extra certification and designation programs.
In the meantime, brokers’ modules will concentrate on agent recruiting and growth, dealer advertising and marketing and enterprise growth. Additionally, brokers may have the chance to add distinctive written, video and audio content material that’s solely accessible to their group, or particular members on their group, corresponding to new brokers.
Lastly, RE/MAX College customers may have entry to a digital teaching bot that gives course suggestions, course reminders and helps customers navigate the app.
In a telephone name with Inman, RE/MAX College Studying & Education Vice President Casey Denby mentioned the replace to RE/MAX College has been lengthy overdue, particularly as actual property professionals have shifted to relying upon cell platforms for all their enterprise wants.
“The platform we’ve been utilizing for some time frame now was simply previous and drained, and it wasn’t maintaining with expertise,” he mentioned. “It additionally wasn’t maintaining with how the RE/MAX associates, or adults basically, wish to be taught.”
“It wasn’t mobile-capable, in the beginning, and it wasn’t as intuitive or organized as newer platforms which are on the market right now,” he added. “[People] are much less more likely to interact when the expertise isn’t pleasant or handy. We’re making an attempt to drive that engagement degree [up] as a result of when brokers and brokers be taught extra, they do extra.”
Apart from the improved interface, Denby mentioned he’s most enthusiastic about RE/MAX College’s advice algorithm that helps information brokers and brokers to new programs and content material they weren’t essentially searching for, however would possibly discover helpful.
“[The recommendation feature] is similar to the most well-liked streaming providers. It learns your preferences over time, after which it begins to populate content material for you,” he defined. “Most individuals within the schooling area know 70 % of all content material consumed on YouTube is consumed due to suggestions by the algorithm itself, not as a result of customers really went searching for it.”
“We’re tremendous, tremendous enthusiastic about that element of the platform for brokers as a result of one of many largest complaints we had was ‘I don’t know the place to start out,’” he added. “[This new feature] goes to suggest content material for you and it’ll take a little bit little bit of that ache away.”
Denby mentioned the rollout of a brand new RE/MAX College is a part of the brokerage’s total mission to “degree up” its brokers’ and brokers’ normal of service, and assist them turn out to be leaders in a fast-paced and rapidly-changing market.
“Our intention is to assist degree up the skilled abilities of our REMAX associates, backside line,” he mentioned. “Leveling as much as us is so simple as offering brokers with every little thing they should enhance their professionalism, their credibility, their data and skillset, and many others. to the following degree.”
“We’ve carried out a knowledge evaluation of content material customers, not simply individuals who log into [the platform], however devour different content material corresponding to books and podcasts and pay for boot camps and seminars,” he added. “Agents who interact with RE/MAX College, on common, closed 29 % to 38 % extra transactions and earned 31 % to 233 % extra in commissions.”
“They’re doing extra offers, and so they’re doing greater offers on high of that,” he added. “The explanation for his or her success is that they’re participating within the studying course of.”
Electronic mail Marian McPherson