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3 Secrets To Perfect Your Personal Brand As A Real Estate Agent


Efficient private branding showcases your abilities and experiences and helps you stand out from the competitors and construct belief with purchasers. Agents must embrace private branding and management their on-line presence now greater than ever. Listed below are three secrets and techniques to nailing your model.

October is Luxurious Month at Inman. All month, we’ll be speaking to prime producers from throughout the nation, providing recommendation on the right way to be a part of their ranks, and extra. That every one leads as much as Luxurious Join on the Aria Lodge (Oct. 25-26, 2021, be a part of us) and the stay presentation of the Inman Golden I Membership honorees for this yr.


Each actual property agent ought to have a singular private model. Efficient private branding not solely showcases your particular mixture of abilities and experiences, however it could possibly additionally enable you to stand out from the competitors and construct belief with purchasers.

With out formulating your model, with a fast web search, no matter comes up usually turns into the first impression the general public can have of you. With our business changing into increasingly more digital, brokers must embrace private branding and management their on-line presence.

Listed below are three secrets and techniques to nailing your model.

1. Determine your private model

A private model is the distinctive mixture of abilities and experiences that make you who you might be. It’s the way you current your self to the world. Whether or not creating a private model or aiming to refine it, begin by figuring out your enterprise objectives.


Asok your self the place do you need to be in a decade? Do you need to be a workforce or proceed as a person? Checklist out your private objectives, and see the place they overlap in your actual property enterprise.

It’s additionally important to determine your mission. We’re within the enterprise of serving to individuals discover their dream properties. Take time to consider what your long-term mission is. Contemplate the way you influence individuals’s lives, the kind of purchasers you purpose to serve, and decide your area of interest. The clearer your activity, the higher.

This train not solely aids with motivation, however it could possibly additionally assist type your actual property model proper earlier than your eyes.

2. Talk your worth

The key to creating your key message is all in how your model is displayed. Begin by writing one line that focuses on the worth you present as an agent. I like to recommend that you simply write out just a few variations of those and choose the one which resonates most. 


After you’ve developed your one-sentence define, create an “about me” phase that shares just a few sentences about who you might be and your specialties. 

A lot of our brokers have utilized social media to showcase one of these content material, together with beginning their very own video segments and YouTube channels focusing on sure areas and sectors of the market and the exercise they’re seeing.

Lastly, a key factor of your model ought to embody how individuals can attain you and a name to motion. Bear in mind to reevaluate your key messaging each few months as your small business expands or probably pivots in a brand new course.

3. Keep constant

Your model ought to have a clear, neat design and be simple to determine. You should replicate your well-thought-out message throughout all of your print supplies and digital platforms.


Have a look and see if the non-public model you might be sharing throughout LinkedInFb and different social media websites is constant. Ensure that your brand, electronic mail templates, social media accounts and web site reinforce the non-public model you envision.

Consistency is essential. Your model ought to be similar throughout all advertising supplies; this may also enable you to additional resonate with present and new purchasers.

Though I’ve labored exhausting to develop each a singular private model and a company one for The Company, I all the time encourage particular person brokers to determine their model to reinforce their enterprise and assist them stand out.

Though the brokerage you’re employed with seemingly already has a robust model presence, a sturdy private model supplies extra publicity for a person agent. It will probably higher distinguish them as main professionals within the markets they serve.


Mauricio Umansky is the founder and CEO of The Company in Los Angeles. Join with him on Instagram.


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