Netflix is raising the monthly prices of its subscription plans again.
Subscribers in the US, Canada, Argentina and Portugal will pay more to stream with or without ads, the media giant shared during its fourth-quarter earnings call on Tuesday. In a letter to shareholders, the streamer said it’s rolling out price increases today, and pointed to its growing slate of programming and investing in improvements to the service as factors behind the decision. The company last raised prices in October 2023.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024),” the letter reads.
For US subscribers, the ad-based plan will now cost $8 per month, its first increase since its 2022 launch. Its Standard plan is increasing from $15.50 to $18 a month, while the Premium subscription is going up to $25 monthly, which is a $2 increase. Its optional extra member fee remains the same at $8 per month. The pricing goes into effect immediately for new customers and existing subscribers will see it during their next billing cycle.
It’s one of the first mainstream streamers to implement a price increase in 2025. Discovery Plus recently announced a bump, but the move comes after competitors such as Peacock and Paramount Plus announced price hikes last year, upping their basic plans to $8 per month. Following the trend, Disney upped its rates for Disney Plus, Hulu and ESPN Plus in October 2024. However, eligible customers can also look to bundles to save money on Netflix and other services. Comcast’s StreamSaver offers access to Netflix, Peacock and Apple TV Plus at $15 a month for Xfinity subscribers. Select Dish and Verizon customers may also sign up for a Netflix bundle.
The streaming service offers TV series, movies, games and live programming, which includes a deal to broadcast WWE matches in 2025, an example of its multi-pronged expansion into live sports. While viewers who have the standard, ad-supported subscription can watch live events on the platform, it should be noted that some on-demand content is locked behind a paywall. Customers must upgrade to watch Netflix’s full catalog.
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