Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Krispy Kreme pops into Pop-Tarts
Krispy Kreme is partnering with another popular breakfast offering: the Pop-Tart.
The chain is launching three donut treats inspired by the toasty pastry: Pop-Tarts Frosted Strawberry, Pop-Tarts Frosted Chocolatey Fudge and Pop-Tarts Frosted Brown Sugar Cinnamon.
“Pop-Tarts aren’t just for the toaster – they can infuse culinary creativity to delight consumers,” Jessica Waller, general manager with Kellanova Away From Home. “Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands.”
Pop-Tarts is one of Kellanova’s top brands, with just under $1 billion in annual sales.
The partnership with Krispy Kreme will bring the popular morning snack into the donut space while doubling down on its dominant presence in breakfast. The collaboration also will increase the brand’s reach to consumers beyond the grocery and convenience stores where Pop-Tarts is well known.
The North Carolina-based donut chain is no stranger to incorporating iconic food and beverage brands into its circular pastries. Krispy Kreme has worked previously with Dr Pepper, Hershey’s Kit-Kat and Mondelēz International’s Oreo, among others, on limited-time offerings.
— Christopher Doering
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Courtesy of Magic Spoon
Magic Spoon takes on protein snacking with granola
Better-for-you cereal brand Magic Spoon is expanding into the snacking aisle with Protein Granola.
The granola blends come in four flavors: Honey Almond, Peanut Butter, Dark Chocolate Almond and Mixed Berry. The products contain 13 to 14 grams of protein, 2 grams of sugar and 7 to 8 grams of fiber per serving. Magic Spoon Protein Granola does not contain gluten, grains, soy or artificial flavors, according to the press release.
“Building on the excitement our fans have for our cereal, we’re thrilled to introduce a delicious new way to fuel up in the morning or on the go,” said Gabi Lewis, co-founder of Magic Spoon in a statement. “This product is designed for those seeking a satisfying option that aligns with their health and wellness goals, delivering the perfect balance of taste and nutrition.”
The products will compete with established players in the granola category including Nature Valley, Kind and Bear Naked.
Consumers seeking more protein in their breakfasts and snacks continue to drive growth for the oat-based food item by adding it to fruit bowls and yogurt. Granola is projected to be worth $6 billion by 2034, increasing at a compound annual growth rate of 4.1%, according to Future Market Insights.
Magic Spoon hit the market in 2019, aiming to appeal to adult consumers by conjuring the essence of their childhood favorite cereals but with healthier ingredients. The business has built out its retail presence since its $85 million funding round in 2022. Magic Spoon cereal is now sold in 20,000 U.S. stores and online.
— Chris Casey
