Iberian Premium Fruits has acquired The Natural Hand, a fellow Spanish fruit and vegetable company, for an undisclosed sum.
In a statement, Iberian Premium Fruits said the acquisition “consolidates its position as leader in the premium fruit sector in Spain and Europe”.
Based in Albal, Valencia, The Natural Hand specialises in “premium quality” persimmons and citrus fruits.
The acquisition allows Iberian Premium Fruits, based in Chilches near Malaga, to expand its market reach, particularly in Asia, to which The Natural Hand has been exporting since 2013.
The addition of the Valencian company is expected to increase Iberian Premium Fruits’ farmland to more than 1,200 hectares across Spain and South Africa, featuring a portfolio of more than 25 varieties of oranges, clementines, persimmons and other products.
The company also anticipates a 15% growth for the 2024/2025 campaign, expecting to reach €200m ($208.1m) in turnover due to this new integration.
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By GlobalData
Iberian Premium Fruits, which was established in April 2023 following the merger of Llusar and Torres in 2021, aims to “become the largest European leader in the production and distribution of premium oranges and mandarins”.’
Its CEO, Xavi Nolla, said: “In our group we work so that the freshness, quality and unique flavour of our oranges, clementines and other fruits are our differentiating seal and a competitive advantage in the sector.”
The Natural Hand director Juan Carlos Martínez describes joining the Iberian Premium Group as “the boost that the company needed to multiply its growth exponentially”.
Under its new owner, The Natural Hand will move to new facilities in Alcácer, Valencia, spanning 14,000 square metres, tripling its production capacity.
This expansion adds to Iberian Premium Fruits’ existing 89,000 square metres of facilities across various locations in Castellón and Valencia.
In June 2023, the company expanded by acquiring V-ROS, a specialist in clementines with leaves.
