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The C-suite meets Just Food – our most-read interviews in 2024

The C-suite meets Just Food – our most-read interviews in 2024
The C-suite meets Just Food – our most-read interviews in 2024


During 2024, we’ve sat down with senior executives at some of the largest companies – and some of the most interesting up-and-coming firms – in the global food industry to hear how they have been trading in what has been another challenging year.

Here we present the ten most popular interviews, with our audience keen to hear more about how their peers (and investors) were grappling with some of the big issues in the sector – from the slowing plant-based meat market, to sustainable sourcing and to the debates around ultra-processed foods.

In February, Beck discusses Butterfly Equity’s investment strategy after a difficult few years characterised by Covid, supply-chain disruption and inflation, and more recently the conflicts in Ukraine and Gaza.

Matt Tullman, one of Ahimsa Companies’ investors and its CEO, talked the recent slowdown in the plant-based market in the US and why he firmly believes in the category’s prospects.

In January, Just Food sat down with Ecotone CEO Christophe Barnouin to discuss the challenges of inflation, low consumer confidence and negotiations with customers.

Christophe Barnouin, CEO at Ecotone
Christophe Barnouin, CEO at Ecotone. Credit: Ecotone

The International Food and Beverage Alliance (IFBA) represents some of the world’s largest food makers. In March, it waded into the emotive subject of ultra-processed foods.

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In April, the UK sports-nutrition business’ CEO talked through its plans in a global category he said was worth $21bn in 2022 and is expected to grow to $52.5bn by 2032.

The cost of cocoa was a major story throughout 2024, including in its final weeks. In June, Just Food sat down with to Ben Greensmith, Tony’s Chocolonely’s UK and Ireland country manager, to discuss the cost of cocoa, the importance of paying farmers “a fair price” and wanting to show the rest of the industry a new way of sourcing and paying for the ingredient.

Ben Greensmith, UK and Ireland country manager of Tony's Chocolonely
“We need to demonstrate that we can grow – and we can continue to grow – in a profitable way” – Ben Greensmith. Credit: Tony’s Chocolonely

In October, Rajiv Varma discussed Veetee Foods’ plans for a new UK factory and the benefits of a US facility coming on stream next year.

Just Food met up with Damien Threadgold, the general manager of Califia Farms’ business in the UK and the EU at this year’s London Coffee Festival, to discuss the group’s innovation strategy, its ongoing push into foodservice and the growing consumer interest in simpler plant-based milk.

And, rounding out the top ten, in July, Philippe Gélin, the chief executive of French food giant LDC, talked through the group’s growth strategy, M&A plans and consumer confidence in the poultry market.


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