Your domain name is more than just an online address – it’s your brand’s first impression to the world, and you need to make it count.
Identity Digital empowers organizations and individuals to create their own unique digital identities. Custom domains give brands and individuals a way to express what’s different about their business from the very first impression, making them a powerful tool for conveying brand personality and mission.
Immersive experiences for the digital age
.world is an exciting domain, or new web address, that enables brands to promote and showcase immersive and virtual experiences. As virtual reality (VR) technology rapidly evolves, industries are breaking new ground in creating digital “worlds” for their audiences. In this context, .world signals an organic connection with the virtual worlds its users are a part of.
Imagine a gaming company hosting its virtual universe on a .world domain or a global entertainment franchise using the same domain. The .world web address allows businesses to craft engaging digital spaces that invite audiences to explore and participate in unique online experiences.
Most importantly, a generic domain has difficulty standing out and isn’t enough in today’s crowded online marketplace. That’s why new web addresses like .world are rapidly gaining popularity, offering several benefits over traditional domain names.
A new web address for global brands
A standout feature of the .world domain is its universal appeal, instantly signaling that your brand thinks beyond virtual borders. As a five-character domain with a universally understood meaning, .world is versatile and suitable for many industries like technology, entertainment, education or e-commerce. The .world domain name signals to your audience that you are thinking globally.
This makes .world particularly valuable for businesses and brands that operate across borders, connect with international audiences or have global aspirations. From global music acts to travel platforms, .world offers a domain that communicates broad reach, inclusivity and connectivity the moment a visitor lands on your site.
Make yourself stand out
The .world domain is part of a broader movement toward new web addresses that help organizations distinguish themselves from the masses without needing an overly long URL.
With a .world domain, your brand’s identity is clear from the first impression – especially to tech-savvy, authenticity-seeking audiences that aren’t as beholden to the idea that websites must have a traditional domain name to be reputable. When your domain name speaks to your mission or focus, it builds trust with your audience from the outset.
Make your site memorable and discoverable
A memorable domain name is a sharable domain name. This kind of organic word-of-mouth marketing is invaluable, especially for brands looking to expand their reach.
Whether you’re establishing a virtual universe, an entertainment brand or an international charity, a .world domain will be easier for users to remember and communicate as they share across social media and other platforms.
New web addresses can also offer significant advantages for search engine optimization (SEO). By incorporating relevant keywords on both sides of the dot, you can boost your rankings and visibility by signaling your content focus to search engines. A domain like BetterMe.world, for instance, is optimized for health and wellness content, helping it gain traction among audiences searching for self-improvement resources.
Today, SEO is a significant driver of organic traffic. Using a new web address like .world gives you more options and boosts your brand’s discoverability edge
How .world is shaping the internet
The power and potential of the .world domain can be seen in its real-world applications across industries. Here are a few examples of how companies are leveraging .world to create impactful digital experiences:
- Gta.world: GTA World speaks directly to Grand Theft Auto fans, extending its virtual collaborative community for its players.
- Songsofalost.world: The band The Cure uses the domain to market its latest album, to attract attention among other web addresses, while creating a distinctive fan experience.
- Starface.world: A skincare brand conveys its galaxy-inspired brand, while reflecting its global community and innovative approach to skincare.
- Thedelivery.world: This food delivery service uses .world to stand out in a crowded market, signaling its focus on global connectivity among the restaurant industry.
- Trippin.world: The .world domain inspires wanderlust and allows this company to connect with a global audience. The domain is an ideal fit for a company showcasing unique travel experiences worldwide.
These examples highlight the versatility of the .world domain, showcasing its potential to elevate brands and engage global audiences. In fact, Identity Digital has seen a 12% year-over-year growth in .world domain registrations in 2024 alone, and can expect its use and adaptability by multiple industries to expand.
A robust portfolio of new web addresses
Identity Digital isn’t just a domain provider; the company is a trusted partner in helping brands and individuals build, market and own their digital identities. Founded in 2010, Identity Digital has been at the forefront of expanding the online world with an extensive portfolio of new web addresses.
Identity Digital operates nearly 300 new web addresses, providing creative and industry-specific options for organizations across sectors. Whether you’re looking for a technology-forward domain like .tech or a community-focused domain like .social, Identity Digital has a domain name to suit your needs.
In addition to offering unique domain names, Identity Digital is committed to providing a secure and innovative online experience. Identity Digital’s advanced security features help businesses and individuals reduce risk, stay safe online, and protect their reputation.
Navigating the complexities of domain management can be daunting, but with over a decade of experience, Identity Digital offers organizations the expertise and guidance they need to thrive in the digital world. The company provides resources and support to ensure that businesses make the most of their domain investments, from choosing the right domain name to optimizing its use for SEO and branding.
The future of the internet is descriptive
As we move further into the digital age, the internet is evolving beyond the generic and into the descriptive. New web addresses like .world allow businesses to differentiate themselves and connect meaningfully with audiences.
By choosing a .world domain, businesses aren’t just getting a web address—they’re gaining a tool that enhances their brand identity, boosts SEO and invites audiences to participate in immersive, engaging online environments. Start building your digital identity with .world today.
