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How Democrats Can Retool Their Message

How Democrats Can Retool Their Message
How Democrats Can Retool Their Message


Jonathan Martin: “It sounds odd, but the scale of Vice President Kamala Harris’ defeat may double as a silver lining. By losing all seven battleground states, suffering their first popular vote loss in two decades and, most importantly, watching President-elect Donald Trump prevail with a working-class coalition that was once their own, Democrats have an opportunity to turn despair into action.”

“Unlike 2016, when they won the popular vote while losing by a sliver in the swing states, or 2020, when they rebounded and won both, Democrats now have a mandate for change. And not just on tactics or points of emphasis: the breadth of their defeat, and the number of voters who abandoned them, present the party an opening to rethink their orientation around affinity group politics.”

“The question is whether they’ll be emboldened or cower when one of ‘the groups,’ as identity-based organizations are invariably called, speaks up. But the reward is alluring. Whoever can retain the party’s traditional commitments to the most vulnerable and appeal to those voters who just rejected Harris will emerge as the Democrats’ strongest 2028 nominee and perhaps the next president.”

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