Seth Masket: “This is a fair question. Kamala Harris ran, to my mind, a nearly flawless campaign. It was absurdly well resourced, had a sophisticated turnout organization, and included some very incisive and creative advertisements. She decimated her opponent in their one debate, headlined a well-orchestrated and well-received convention, picked an engaging running mate, and hit all the right themes in her speeches and interviews.”
“Trump, by contrast, ran a sloppy, undisciplined campaign, was massively outspent, and it didn’t seem to matter.”
“You may disagree with some of the above characterizations, but I’m hard pressed to name something Harris should have done differently that obviously would have helped her. That doesn’t mean the campaigns had no effect; she might have lost by more if not for the $1 billion-plus she managed to raise and spend. But it’s hard to see a whole lot of minds being changed here.”