Wisdom Natural Brands, the US-based owner of the SweetLeaf sugar substitute brand, has acquired Canada-based Drizzle Honey for an undisclosed sum.
The acquired company is a provider of “sustainably sourced raw and superfood honey” products.
The acquisition enables Drizzle Honey to enter the US market, while for Wisdom Natural Brands, it brings in a complementary product line.
Founded in 2015 by former environmental scientist Aja Horsley, Drizzle Honey was born from a rooftop beekeeping initiative.
Currently, Drizzle Honey is distributed in 1,200 retail stores across Canada and through the company’s online store.
The company donates 1% of profits to pollinator research and protection and earned Certified B Corporation status in 2019.
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Drizzle Honey produces honey sourced exclusively from beekeepers who place their hives away from synthetic pesticides, herbicides or fertilisers.
Its product range includes white raw and golden raw honeys, as well as raw honey infused with organic superfoods such as ginger, turmeric, cacao, and berries.
The company also offers specialty items such as cinnamon-spiced honey and hot honey with spicy crushed chilies.
Drizzle Honey’s products are free from allergens, added sugars, preservatives, artificial ingredients, and genetically modified organisms.
Arizona-based Wisdom Natural Brands’ CEO Michael May said: “Honey fits perfectly into our line of natural sweeteners, and Drizzle Honey adds bonus wellness and environmental benefits by providing raw honey that retains more of its natural nutrients, line extensions with health-boosting superfoods, and sustainable beekeeping practices that are critical to maintaining pollinator populations.
“It is an ideal addition to the options we offer to consumers looking for natural ways to sweeten their food.”
Drizzle’s Horsley added: “We have spent the past eight years building Drizzle into a solid presence in Canada, and we knew it was time to expand to the US.
“With its decades-long commitment to natural sweeteners and established distribution of its SweetLeaf products in both natural and mainstream groceries, Wisdom is perfectly positioned to introduce our honey and its unique health and sustainability benefits to US consumers as well as to continue growing our market share in Canada.”
SweetLeaf products are already available in over 11,000 locations, including Whole Foods, Sprouts, Kroger, Safeway, Walmart, Publix, and Amazon.
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