Charlie Warzel: “Elon Musk didn’t just get a social network—he got a political weapon.”
“It’s easy to forget that Elon Musk’s purchase of Twitter was so rash and ill-advised that the centibillionaire actually tried to back out of it. Only after he was sued and forced into legal discovery did Musk go through with the acquisition, which has been a financial disaster. He’s alienated advertisers and turned the app, now called X, into his personal playground, where he’s the perpetual main character. And for what?”
“Only Musk can know what he thought he was buying two years ago, though it seems clear the purchase was ideological in nature. In any case, the true value of X—the specific, chaotic return on his investment—has become readily apparent in these teeth-gnashing final days leading up to November 5. For Musk, the platform has become a useful political weapon of confusion, a machine retrofitted to poison the information environment by filling it with dangerous, false, and unsubstantiated rumors about election fraud that can reach mass audiences. How much does it cost to successfully (to use Steve Bannon’s preferred phrasing) flood the zone with shit? Thanks to Musk’s acquisition, we can put a figure on it: $44 billion.”
