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I try hundreds of new beauty products every month to figure out which ones are worth the investment, so you don’t have to waste your time (or money). This month, I’ve used fresh releases across hair care, skincare, and makeup to bring you only the standout stars. After all, no one wants a crowded shelf of beauty products that just don’t deliver.
Among my favorites? The longest-lasting perfume I’ve ever used—courtesy of Kristin Cavallari‘s Uncommon James—that manages to be subtle without sacrificing staying power. There’s also a redness solution from Westmore Beauty that has become a new staple. Since I can’t splurge on celebrity-loved salmon facials, I found salmon DNA sheet masks that are pure magic for my skin.
Here are the latest launches from Fenty Beauty, e.l.f., OUAI, Nioxin, and more that truly deserve a spot in your beauty routine.