Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Continente offered lowest prices of the total SKUs within the energy bars category from July through September 2024, followed by Supermercado Elcorteingles and Auchan Portugal. According to the analysis, the price range of $5 and below was the most competitive, with 26 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Continente had greatest share of lowest prices for individual SKUs in energy bars in Portugal in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for energy bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate and apple & cinnamon as the most popular (by number of SKUs) energy bars variants. These were priced 120.72% higher than the average price of a energy bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Continente, Supermercado Elcorteingles, Auchan Portugal, and . According to the analysis, Supermercado Elcorteingles had the lowest average unit price, while the retailer with the widest product assortment was Continente.
The report brings attention to the intricate pricing dynamics within the energy bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Continente, Supermercado Elcorteingles and Auchan Portugal stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy bars SKUs. However, to comprehensively grasp energy bars market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal energy bars market, buy the report here.
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
