Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Elcorteingles offered lowest prices of the total SKUs within the cereal bars category from July through September 2024, followed by Continente and Auchan Portugal. According to the analysis, the price range of $5 and below was the most competitive, with 165 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Elcorteingles had greatest share of lowest prices for individual SKUs in cereal bars in Portugal in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for cereal bars category by the retailers tracked by GlobalData. Among variants, the tracker revealed chocolate and milk chocolate as the most popular (by number of SKUs) cereal bars variants. These were priced 3.22% higher than the average price of a cereal bars SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Elcorteingles, Continente, Auchan Portugal, and . According to the analysis, Continente had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Elcorteingles.
The report brings attention to the intricate pricing dynamics within the cereal bars market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Elcorteingles, Continente and Auchan Portugal stood out as prominent e-retailers, providing competitive pricing for a substantial number of cereal bars SKUs. However, to comprehensively grasp cereal bars market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal cereal bars market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
