US-based manufacturer of plant-based dough products Urban Farmer has tapped Chris Jaromin as its new CEO.
Jaromin joins Urban Farmer after Mark Fleming, who has been at the helm for a year and a half, stepped down from the role.
Before joining Urban Farmer, Jaromin was chief operating officer at US gluten-free foods business Feel Good Foods. Jaromin moved to Feel Good Foods after 18 months at pizza-crusts supplier TNT Crust. During his time at TNT Crust, the US company was sold to General Mills.
Jaromin said: “I am thrilled to become the CEO of Urban Farmer, a company I have long admired.
“I look forward to applying my prior experience in the better-for-you frozen food space and working with my colleagues on the leadership team, our partners at Paine Schwartz, and the rest of Urban Farmer’s talented employee base to build off of Urban Farmer’s strong foundation and lead it to its next stage of growth.”
Private-equity firm Paine Schwartz invested in Urban Farmer four years ago. Urban Farmer, set up in 2013, makes a range of products including pizza crusts, flatbreads and sandwich buns.
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Betsy Holden, the former Kraft Foods executive who is an advisor to Paine Schwartz, said: “Over the last few years, Urban Farmer has made significant strides solidifying its position as the leader in the better-for-you frozen food space. As I can attest from working with him at TNT Crust, Chris’s deep operational expertise and relevant industry experience will complement the existing leadership team’s capabilities and will enable him to lead the company through its next phase of growth.”
Kyle Heberle, an operating partner at Paine Schwartz and also Urban Farmer executive chairman, added: “We are grateful to Mark for his leadership and his contributions towards expanding customer relationships and building a high-calibre team.”
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