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How the Campaigns Are ‘Microtargeting’ Voters

How the Campaigns Are ‘Microtargeting’ Voters
How the Campaigns Are ‘Microtargeting’ Voters


“The viewers of ‘The View’ talk show and the listeners of Howard Stern’s satellite radio program couldn’t be more different: older women who watch daytime television for the former versus young and middle-aged white men who have long constituted the fervent followers of the once-raunchy stylings of the latter,” the Los Angeles Times reports.

“Yet within the span of a couple of hours Tuesday, Democratic presidential nominee Kamala Harris traveled between their studios in Manhattan to sit down for lengthy interviews, an odd juxtaposition of a television show initially viewed as a ladies-who-lunch klatch and a radio host who became famous because of pornographic, misogynistic and at times racist diatribes that led to millions of dollars in indecency fines from the federal government.”

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