“Programs dishing dating advice, personal finance tips and digging into pop culture are scoring interviews with Donald Trump and Kamala Harris as the presidential contenders go all-in on podcasts,” Bloomberg reports.
“The candidates are sitting with its biggest stars, including venture capital icons and social media influencers, to reach voters who might ignore more traditional media in a deadlocked race with a month until Election Day.”
“Podcasts have gone mainstream with popular hosts securing large deals and boasting sizable audiences. More Americans than ever listen to podcasts, according to Edison Research, which estimates that nearly half of the US population over age 12 tunes in every month.”
The Atlantic: What going on “Call Her Daddy” did for Kamala Harris.
The Hill: “Call Her Daddy” podcast jumps into the political ring.
