Time: “On the Democratic side, 28 of the first 30 biggest expenses listed on the Federal Election Commision summary for Kamala Harris’ campaign are related to media buys and production—a.k.a. ads. On the Republican side, 20 of the 30 biggest GOP checks backing Donald Trump’s return to the White House are for paid media and mailers.”
“Put plainly as told through invoices: campaigns are investing far more in what voters come across when they’re looking for entertainment or a distraction than sending someone to knock on their door for a chat.”
“That priority is about to become far more apparent in the handful of swing states, where the final push toward Election Day is slated to see a half-billion dollars in advertising go live.”
“The Harris campaign and allies have booked more than $330 million on TV and radio over roughly the next seven weeks. Trump’s team has booked a little less than $200 million. The disparity stems only partly from Harris’ superior fundraising. It’s also due to an early investment by the now-shuttered Biden campaign to book ad time on the stations in key markets months ahead of time, while Trump was still using much of his campaign’s coffers to pay lawyers.”
