And after Lawrence—who was diagnosed with late-stage colorectal cancer at 39—passed in 2020 after his years-long fight with the disease, his younger brother kept his word and continued what they started together.
“It’s just not a sexy cancer,” Craig continued, “so one of the things that we’ve also worked to do is demystify and encourage conversations surrounding it.”
But while his brother was the inspiration behind the event, it has come to mean so much more to a broader community.
“While it started as a way to just honor him,” Craig explained to E!, “it really evolved into this really cool two-day event where we honor survivors, we honor caregivers, we talk about cutting edge research, and we play some golf and sing some songs.”
As for what to expect at the actual event—which is held in Connecticut—the NBC News anchor teased, “another great Sunday concert and some really mediocre golf the following morning.”
