Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the hot tea category from April through June 2024, followed by GZ Grocery and Gome. According to the analysis, the price range of $5 and $10 was the most competitive, with 47 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in hot tea in China in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed english breakfast and jasmine; green tea as the most popular (by number of SKUs) hot tea variants. These were priced 46.71% lower than the average price of a hot tea SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, GZ Grocery, Gome, RT-MART and NULL. According to the analysis, RT-MART had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
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By GlobalData
The report brings attention to the intricate pricing dynamics within the hot tea market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, GZ Grocery and Gome stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot tea SKUs. However, to comprehensively grasp hot tea market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China hot tea market, buy the report here.
